Morning Pointe Staff

About Morning Pointe Senior Living

Founded in 1996, Independent Healthcare Properties, (IHP) LLC,  is a Chattanooga, Tennessee-based senior healthcare services company. It develops and manages over 28 Morning Pointe® Assisted Living, Senior Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities in five southeastern states including Tennessee, Kentucky, Georgia, Alabama and Indiana. Morning Pointe Senior Living serves approximately 1600 seniors. It was founded by regional healthcare entrepreneurs, Greg A. Vital and Franklin Farrow.

Greg A. Vital and Franklin Farrow Starting Morning Pointe

About Morning Pointe

Founded in 1996, Independent Healthcare Properties, (IHP) LLC,  is a Chattanooga, Tennessee-based senior healthcare services company. It develops and manages over 26 Morning Pointe® Assisted Living, Senior Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities in five southeastern states including Tennessee, Kentucky, Georgia, Alabama and Indiana. Morning Pointe Senior Living serves approximately 1600 seniors. It was founded by regional healthcare entrepreneurs, Greg A. Vital and Franklin Farrow.

Morning Pointe Quality Care

The goal of Morning Pointe Assisted Living, Senior Living and The Lantern Alzheimer’s Center of Excellence every day is to create Meaningful Days for the seniors we serve. Our mission is to be the provider of choice, offering exceptional and comprehensive quality care. We constantly challenge ourselves to incorporate the latest in medical research, technology and programming – for you and your loved one.

Morning Pointe Senior Living is all about choices. Private apartment living, quality care from nurses and trained associates as well as engaging activities that promote an active and independent lifestyle – it’s all part of life at Morning Pointe. Together with the support of family and friends, residents find they are able to live life to the fullest.

Greg A. Vital and Franklin Farrow starting Morning Pointe Senior Living

The goal of Morning Pointe Assisted Living, Senior Living and The Lantern Alzheimer’s Center of Excellence every day is to create Meaningful Days for the seniors we serve. Our mission is to be the provider of choice, offering exceptional and comprehensive quality care. We constantly challenge ourselves to incorporate the latest in medical research, technology and programming – for you and your loved one.

Morning Pointe Senior Living is all about choices. Private apartment living, quality care from nurses and trained associates as well as engaging activities that promote an active and independent lifestyle – it’s all part of life at Morning Pointe. Together with the support of family and friends, residents find they are able to live life to the fullest.

Mission and Values

To Residents:

Residents getting the best care possible

Morning Pointe communities are dedicated to providing services that enhance the wellness, lifestyle and enjoyment of senior living. Both Assisted Living and Alzheimer’s services are provided in a caring, secure environment that promotes hospitality and dignity while maintaining an independent quality of life.

To Community:

Morning Pointe getting Involved with the Community

Morning Pointe is dedicated to being a resource center for individuals and families challenged with senior living care decisions. Educational programs, specialized training and community involvement are utilized to ensure innovative and resourceful answers that meet the community’s needs. By being a good corporate citizen, Morning Pointe seeks to foster meaningful relationships with business leaders that will enhance the surrounding communities.

To Associates:

Morning Pointe Staff with Greg A. Vital

Morning Pointe seeks to provide a work environment that supports the fulfillment of each associate. Innovative training and educational programs promote the wellness and lifestyle of each associate. Compassionate leadership will challenge each associate to meet and exceed career objectives while dedicating themselves to the service of others.

To Management:

Morning Pointe Staff

Morning Pointe management strives to be industry leaders and produce positive results. Innovative and creative managers are challenged to be good financial fiduciaries of all the resources entrusted to them. All decisions must reflect a Judeo-Christian ethic that supports a strong corporate culture and character.

Company Facts

  • Owner and operator of senior living communities and related services
  • Established in 1996
  • Corporate office located in Ooltewah, TN
  • 28+ communities
  • 5 states including Alabama, Georgia, Indiana, Kentucky, Tennessee
  • Serving more than 1,600 residents and their families every day
  • 1,200+ employees

2016 Annual Report

 

Providing Care.
Preserving Dignity.

A Message from our President

 

Our President and CEO shares the latest on Morning Pointe Senior Living.

Greg A. Vital - Co-Founder, CEO and President of Morning Pointe Senior Living
Morning Pointe Annual Report 2016

2016 Annual Report

 

Providing Care.
Preserving Dignity.

Greg A. Vital - Co-Founder, CEO and President of Morning Pointe Senior Living

A Message from our President

 

Our President and CEO shares the latest on Morning Pointe Senior Living.