CHATTANOOGA, Tenn. (November 6, 2017) – Morning Pointe Senior Living proudly announces the appointment of David Haddock Jr., CPA, Ed.D., as professional development and leadership executive, and consultant to Morning Pointe founders Greg Vital and Franklin Farrow. Haddock, a former university administration veteran, professor of accounting and recent retiree from a top-50 CPA firm, will oversee, evaluate and enhance the company’s business and teamwork strategy.

“David has been a trusted friend of Morning Pointe for many years, and we are proud to utilize his extensive management and training experience as we continue to evaluate and implement leadership strategies across all of our departments,” said Greg A. Vital, president and CEO of Morning Pointe Senior Living. “His coaching expertise is a valuable asset and aligns with our goal to equip our leaders with resources that facilitate effective business solutions for the senior living industry.”

Haddock possesses more than 35 years of faculty and administration experience in higher education, and holds a doctorate of education in administration of higher education from Auburn University. The Chattanooga-native graduated from the University of Tennessee at Knoxville with a bachelor’s degree in accounting and master’s degree in adult education.

He recently retired as the director of training for Brentwood-based financial services firm Lattimore Black Morgan & Cain PC. Earlier, he retired from Chattanooga State Community College as the associate vice president for academic affairs. Haddock’s long career at the college included serving as a tenured full professor, dean of two divisions and president of the faculty senate.

Haddock is a long-time author with McGraw-Hill Publishing Company. His most recent textbook College Accounting is in its 15th edition and carries a copyright date of January 2017. A Lifetime Member of the Tennessee Society of CPAs, Haddock served as the 2012-2013 chair of the professional association after serving on the board of directors for more than 10 years.

He has been married 33 years to his wife, Susie, and is father to four adult children and eight grandchildren.